A Study on Digital Literacy and Rural Entrepreneurship: Evaluating PMGDISHA’s Contribution in Nagaland

Abstract

Digital literacy is an essential component of economic empowerment in the modern era, particularly in rural areas where access to digital resources remains limited. The Pradhan Mantri Gramin Digital Saksharta Abhiyan (PMGDISHA) was launched to bridge the digital divide by providing basic digital literacy training to rural citizens across India, including Nagaland. This study evaluates the impact of PMGDISHA on digital literacy and rural entrepreneurship in Nagaland, focusing on how the scheme has contributed to socio-economic development and employment generation. The research explores the effectiveness of PMGDISHA in equipping beneficiaries with fundamental digital skills, such as online transactions, accessing government services, and digital communication. Additionally, it assesses how digital literacy has facilitated entrepreneurial activities, enabling rural entrepreneurs to expand their businesses, access markets, and leverage digital tools for financial inclusion. The study employs a mixed-methods approach, incorporating quantitative data from PMGDISHA training records and qualitative insights from beneficiary interviews across different districts in Nagaland.

Findings indicate that PMGDISHA has significantly enhanced digital awareness and usage among rural populations, leading to increased participation in e-governance and financial activities. However, challenges such as inadequate internet connectivity, lack of advanced training, and limited awareness about digital opportunities persist. The study underscores the need for complementary initiatives, such as continuous skill enhancement programs and infrastructure development, to maximize the benefits of digital literacy for sustainable rural entrepreneurship.

By analyzing the role of PMGDISHA in fostering digital inclusion and economic growth in Nagaland, this research contributes to policy discussions on rural development and digital transformation. Strengthening digital literacy initiatives can play a pivotal role in shaping a self-reliant and digitally empowered rural economy, aligning with India’s vision for inclusive growth and digital empowerment by 2047.