Geo-Economic Implications of the One District One Product (ODOP) Scheme for Local Handicrafts

Abstract

The One District One Product (ODOP) scheme, which was initiated by the Government of Uttar Pradesh (UP) in 2018, is a huge step forward in the regional economic planning. Through the revitalization of the micro, small, and medium enterprise (MSME) sector, this initiative focusing on district-specific traditional industries like Chikankari of Lucknow and Brassware of Moradabad, will eventually see these industries back on track. The paper presents the geoeconomic effects of ODOP, mainly its part in skipping the traditional, intermediary-filled trade routes by the global e-commerce integration. The study pulls together qualitative and quantitative data and looks into how digital branding, logistics support, and international market linkage are changing localized handicrafts to become global commodities.

Keywords: ODOP, local goods, Economic Growth, Rural Economy, MSME, Employment, Exports, Income level.