The Role of Social Media Marketing in Influencing Brand Awareness and Customer Engagement: A Comparative Study. Naveen International Journal of Multidisciplinary Sciences (NIJMS), [S. l.], v. 2, n. 5, p. 87–98, 2026. DOI: 10.71126/jv7y5z97. Disponível em: https://nijms.com/index.php/nijms/article/view/135.. Acesso em: 28 jul. 2026.